Updated: Sep 2, 2019
2016 YCN project for Grand Cafe Brief. Created in partnership with Lorena Maeso Garcia.
UCC's Grand Cafe brand needed some refreshing. They were conscious that their current packaging for the brand was not display worthy and they wanted something that their clients would be proud to display on their shelfs rather than hide away. They also wanted something that would still show the good work that the certified coffees do. This required a complete refresh of the brand and the changing their logo and packaging. We also provided them with a promotional campaign.
The Promotional Campaign